I am the Founder of Signaigo Legal Content.  I help top-tier law firms get high-quality cases through SEO.  I work with a small number of clients and give each of them my 100% focus.

My journey into legal marketing started in 2009 when I passed the California Bar Exam and became a lawyer at one of San Diego’s premier personal injury law firms.  I practiced personal injury law for two years before moving to an international law firm that did class action cases.

The move paid more, but the job was unfulfilling, and I was deeply unhappy.  Thus, after eight years of working as a lawyer, I decided to stop practicing law and chase my dreams.

I founded a startup – and failed.  Then, I wrote a book I didn’t publish.  Thus, I chased two dreams and failed at both of them.  The silver lining was that I started posting my writing online, which caught the attention of a friend and colleague who had his own personal injury firm.

My friend called me and asked if I could write the content for his website.  He said I was perfect for the job because I was ‘’trained as a lawyer but wrote like a normal person.’’  My friend is one of the best personal injury lawyers in San Diego – so it was a good opportunity.  Thus, I took the gig without prior SEO experience and quickly realized I needed to figure out what I was doing.

If you want your content to rank on Google, there are rules you must follow.  I needed to learn the rules.  My first couple of articles were well-written but needed to be optimized for SEO.  Thus, I studied, researched, and did the deep work necessary to learn how to write articles for SEO.

Furthermore, I wrote out processes, systems, and checklists to ensure that I could consistently produce high-ranking content.  Before long, I had articles ranking organically for ultra-competitive personal injury search terms.

That is when I realized that I had learned a very valuable skill.  Personal injury search terms can cost tens or hundreds of dollars per click.  Content that organically ranks for these search terms is worth a fortune.

Today, my exclusive job is writing legal content for law firms.  I integrate SEO, pay-per-click, social media, and email newsletters into a lead funnel that consistently generates new cases.  I love helping my clients build their law firms.

On a personal note, I am married with three dogs.  My passions in life include surfing, skateboarding, reading, writing, playing guitar, singing, working out, studying Spanish, and traveling.  I share my poems, essays, stories, art, photos, videos, and more on my blog.

Soy bilingüe y listo para escribir contenido en el español.