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Top 25 Client Acquisition Tips for Family Lawyers Clicks and views are vanity metrics. Good family lawyer marketing is about generating leads. Follow these tips to create a lead-generation machine for your law firm. 1) Offer Free Initial Consultations...
Law Firm SEO vs. Pay-per-click (PPC): What’s Best for Your Budget? Which is better, SEO or pay-per-click ads? There are advantages to both, and it’s ideal to use a combination of the two. Here’s why your law firm should implement both SEO and PPC:...
Hire a Lawyer to Write Your Legal Content: 8 Big Reasons Why Many marketing agencies with no legal expertise position themselves as marketers ''for law firms'' because they think it will be lucrative. Here are eight powerful reasons why you should not...
Law Firms Must Blog: 9 Powerful Reasons Why Law firms have many marketing channels: websites, blogs, digital ads, print ads, social media, legal directories, email marketing, TV, radio, and more. This article explains why blog content is an ideal and...
Online Marketing for Law Firms: 7 Powerful Tools In addition to your website and blog, you can use several online marketing channels to boost your law firm’s business. This guide discusses our favorite content marketing tools for growing law firms. These...
Complete 12-Step Guide: How to Audit Your Law Firm Website for SEO This is a step-by-step guide for auditing your law firm's website for SEO. Apply these techniques to your home page, practice area pages, FAQ pages, attorney bios, and other web pages. ...
