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Law Firm SEO vs. Pay-per-click (PPC): What’s Best for Your Budget? Which is better, SEO or pay-per-click ads? There are advantages to both, and it’s ideal to use a combination of the two. Here’s why your law firm should implement both SEO and PPC:...
Hire a Lawyer to Write Your Legal Content: 8 Big Reasons Why Many marketing agencies with no legal expertise position themselves as marketers ''for law firms'' because they think it will be lucrative. Here are eight powerful reasons why you should not...
Law Firms Must Blog: 9 Powerful Reasons Why Law firms have many marketing channels: websites, blogs, digital ads, print ads, social media, legal directories, email marketing, TV, radio, and more. This article explains why blog content is an ideal and...
Complete 12-Step Guide: How to Audit Your Law Firm Website for SEO This is a step-by-step guide for auditing your law firm's website for SEO. Apply these techniques to your home page, practice area pages, FAQ pages, attorney bios, and other web pages. ...
11 Tips to Write Great Legal Blogs This guide teaches you step-by-step how to write great legal blogs to drive website traffic, establish you as an authority in your field, and convert readers to clients for years. 1) How to choose the topic and title of...
10 Tips to Write Great Law Firm Web Pages This guide explains how to write high-ranking law firm web pages that are evergreen business generators for your law firm. 1) Keywords and Headings for Law Firm Web Pages Keyword research is the first and...
